What is FP&A anyway? Yossi Gerson, Operations Executive & Financial Strategist, explains Financial Planning & Analysis.

Operations Executive & Financial Strategist Yossi Gerson excels in Financial Planning & Analysis. As a business development leader driving business growth, FP&A is a critical component to his data-driven strategies. But what exactly is Financial Planning & Analysis (FP&A)? In his debut blog post, Gerson explains the cornerstone concept that he believes to be integral to his expertise in operational efficiency:
Definition
What is Financial Planning & Analysis (FP&A)?
Financial Planning & Analysis (FP&A) is the systematic approach of analyzing financial data to determine the strengths and weaknesses of a company, venture or organization. FP&A involves examining all financial data to better understand the health, performance and potential of a venture. This is instrumental in decision-making in more focused directions, such as Profit and Loss (P&L).
Purpose
Why is Financial Planning & Analysis (FP&A) Important?
FP&A is conducted by a Financial Strategist to pinpoint strengths and weaknesses. Pinpointing both of these areas is crucial for an organization seeking business growth and expansion. Through FP&A, a Financial Strategist is able to determine opportunities for improvement, including efficiency, profitability, risk assessment, ratio analysis, liquidity potential and more.
In his role as an Operations Executive & Financial Strategist, Yossi Gerson is responsible for conducting real-time Financial Planning & Analysis (FP&A). Gerson relies on FP&A in his toolkit for recognizing profit potential and other business development and growth opportunities.
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